Allyson J. Davis is a sports marketing executive who has worked for Fox Sports, Universal Sports Network, E! Entertainment and Red Bull, working on high profile events throughout her career. Cycling has been a big part of her life, both personally and professionally and her latest project brings all of her life skills together with the documentary “Uphill Climb.” We talk about her career path and how she has been an influence in the sports she’s worked on.
00:00:00 Introduction To Allyson J. Davis
00:01:30 What Allyson is doing currently
00:01:55 What her responsibilities are as a marketing executive
00:04:20 How the media landscape has changed with marketing
00:06:35 How Allyson got into sports and then went into the marketing side of the business
00:09:25 How important it is for someone to love sports when working in sports
00:10:05 How she got started working in sports media
00:14:35 How she became the Director of Marketing for Fox Sports in Los Angeles
00:15:10 What goes into branding and rebranding a sports network
00:17:00 What goes into marketing a sports network outside of what we see on television
00:18:45 How marketing returning to a grass roots level again and digital is in a bit of disarray
00:20:30 Where ideas for marketing campaigns come from
00:22:30 The way marketing has been done in the past few years is now changing because of privacy concerns and making connections with people without technology
00:25:05 What a garden wall is for content and marketing
00:28:55 How different E! Entertainment was from sports
00:30:30 Some of the challenges being an entrepreneur with her own marketing agency
00:32:30 How Allyson got back into sports and started working at Universal Sports Network
00:37:45 How important networking is in this (and any) industry
00:41:15 What Universal Sports Network was for viewers and what it meant to Allyson
00:43:55 How athletes qualified for the Olympics and watching on USN; some of the things viewers would see on the network
00:46:55 How Allyson marketed USN to drive viewers with marquis events such as Rugby World Cup and the Boston Marathon
00:49:30 How the 2013 tragedy of the Boston Marathon affected marketing efforts
00:51:50 Photos of the 2014 Boston Marathon (on the video podcast)
00:52:40 How the production and marketing team came together to help in the healing process
00:54:45 What VP of Integrated Marketing is with Red Bull and what some of those responsibilities were
00:57:00 What the difference is between a brand and marketing
00:57:50 What responsibilities are of a VP/Executive
00:59:10 What she’s doing with cycling with her new position at Impact Partners
01:00:10 Photos of tv truck at Boston Marathon
01:01:00 How she connected with the documentary on the Women’s Tour de France
01:07:10 What the difference between the men’s version of the Tour de France and the women’s version
01:11:30 What the response to this year’s edition of the Women’s Tour de France was
01:13:22 Distribution strategy of the documentary, “Uphill Climb” and what the mission of the documentary is about
01:14:40 What will be in the film
01:15:35 What Impakt Partners is all about
1:18:20 How important sports are for women in the C-Suite
01:19:15 Allyson’s favorite sports movies
01:20:30 Allyson’s advice for people who want to get into sports marketing
01:22:30 Thanks & Wrap Up