Sports In The Making

Aaron Eisman - Social Media Expert, Eisman Digital

Episode Summary

Social media in sports has grown to be one of the most important tools of sports networks, media, athletes and brands in reaching out to their fans. If done with a solid strategy, it can grow a brand, but can also have negative effects if not done properly. Aaron Eisman of Eisman Digital has worked with the NBA on TNT, NBA TV, Bleacher Report, the NFL Network and other sports properties to create social media strategies and shares what it takes to help athletes and brands benefit from this medium.

Episode Notes

• 01:41 - What makes social media so powerful.
• 03:47 - How social media has changed with sports networks in the last 5-7 years.
• 07:24 - How Aaron started in sports social media.
• 10:58 - How NBA on TNT, NBA TV, Bleacher Report and NFL Network handle their social media efforts.
• 15:08 - How getting social media correct is extremely important when publishing.
• 18:46 - How he uses his journalism skills to make social media posts effective.
• 21:38 - What the difference is working for a sports organization and running his own company.
• 23:41 - How important strategy is for brands in growing followers, getting out content and crisis management.  
• 25:57 - Who he works with and how he helps them with social media.
• 29:49 - How to create a strategy in promoting content such as the Sports In The Making podcast.
• 33:15 - What some of the most common mistakes people make when using social media.
• 35:10 - What some of the best social media campaigns Aaron has seen.
• 39:02 - How many professional athletes run their own social media accounts and how lesser known athletes manage theirs.
• 44:27 - What the future possibilities are for social media and how influencers have impacted some platforms.
• 48:10 - What the most important thing anyone using social media should know.
• 50:12 - For more information about Aaron and Eisman Digital, contact @eismandigital